德合家，中國(guó)市場(chǎng)地板渠道品牌。
歐洲是裝飾性木地板的發(fā)祥地，木地板文化源遠(yuǎn)流長(zhǎng)，是眾多精美絕倫地板品牌的原產(chǎn)地。德合家專注于歐洲進(jìn)口地板，致力于傳遞歐洲地板之美，萃取歐洲地板精化，打造一個(gè)屬于中國(guó)，為中國(guó)用戶更好享受世界而存在的歐洲地板渠道品牌。
德合家定位于歐洲地板嚴(yán)選，區(qū)別于其他地板渠道品牌，通過(guò)五大嚴(yán)選戰(zhàn)略，即:嚴(yán)選品牌與產(chǎn)地、嚴(yán)選供應(yīng)鏈合作商、嚴(yán)選每個(gè)產(chǎn)品、嚴(yán)選環(huán)保認(rèn)證體系、嚴(yán)選營(yíng)銷渠道。
雖然進(jìn)口歐洲產(chǎn)品，但德合家為中國(guó)用戶嚴(yán)選，我們不崇洋，我們?yōu)橹袊?guó)用戶引進(jìn)的歐洲地板是資源型產(chǎn)品。我們洋為中用，去粗取精。中國(guó)用戶有能力、有資格享用全世界最好的地板產(chǎn)品。嚴(yán)選這件事交給德合家，站在這個(gè)高度，我們平視世界，引進(jìn)中國(guó)用戶喜愛的歐洲地板。
德合家用戶畫像，有品位、有主見、熱愛美好生活的中產(chǎn)、新中產(chǎn)、精英人群。
德合家的品牌優(yōu)勢(shì)在于供應(yīng)鏈優(yōu)勢(shì)和服務(wù)優(yōu)勢(shì)。通過(guò)與 SINOLIGHT- 中輕集團(tuán)、COSCO 中遠(yuǎn)集團(tuán)等業(yè)務(wù)伙伴的緊密協(xié)同，實(shí)現(xiàn)了強(qiáng)大的外貿(mào)采購(gòu)能力，具有隨時(shí)供應(yīng)數(shù)十萬(wàn)平米歐洲地板的現(xiàn)貨能力。同時(shí)建立了一流的倉(cāng)儲(chǔ)物流系統(tǒng)，在天津、重慶、福州設(shè)立了現(xiàn)代化的倉(cāng)儲(chǔ)基地。
高效運(yùn)轉(zhuǎn)供應(yīng)鏈體系，切實(shí)解決了進(jìn)口產(chǎn)品供應(yīng)周期漫長(zhǎng)的痛點(diǎn)。
在全國(guó)近百座城市擁有專賣店展廳，主要位于紅星、居然、歐亞達(dá)、馬會(huì)、富森、環(huán)渤海等知名建材賣場(chǎng)。這些展廳由德合家城市代理商開沒并運(yùn)營(yíng)。他們是一線服務(wù)團(tuán)隊(duì)，行業(yè)經(jīng)驗(yàn)豐富、受過(guò)專業(yè)培訓(xùn)、并且敬業(yè)愛崗，是客戶服務(wù)的中堅(jiān)力量。
Deho, a floor products channel brand for China market.
With a long history of wood flooring culture, Europe is either the birthplace of decorative wood flooring, or the origin of many exquisite flooring brands. Deho focuses on European imported floorings and is committed to convey the beauty of European floorings and select the best European floorings.
Deho is positioned in the European floor select, different from other floor channel brands, through five strict selecting strategies of selection of brand and origin, selection of supply chain partners, selection of each floor products, selection of environmental protection certification system and selection of marketing channels.
Though importing from Europe, Deho strictly makes selections for Chinese users. we do not worship western cultures, just for our Chinese customers, introduce European floors of resource oriented products. We take them to our Chinese consumers. They have the ability and qualification to enjoy the world's best flooring products. Deho takes the responsibility of selections, standing at this height, looking at the world and introducing the European floors of which Chinese consumers are fond.
Deho’s users portrait is of being tasteful and independent. They are the middle class, the new middle class and elites who have been pursuing a better life.
Deho's advantage lies in supply chain and service. Through close cooperation with business partners of SINOLIGHT Group and COSCO Group, we have realized strong foreign trade purchasing capacities and had the stock of several hundred thousand square meters of European flooring at any time. Meanwhile, we have established a first-class warehousing and logistics system and set up modern warehousing bases in Tianjin, Chongqing and Fuzhou. The efficient operation of the supply chain system effectively solves the pain point of the long supply cycle of imported products.
In about one hundred cities, Deho has had franchised showrooms, mainly in Red Star Macalline, Easy-home, Oyada, Mahui, fusen-noble house, Huanbohai and other well-known building materials shopping malls. These showrooms are opened and operated by the local agents of Deho. They have the first class service teams, who are experienced in the floor industry, with professional trainings, dedicated to their works and the backbone of customer services.
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